WHATS THE SCOOP ON WSSM?
WSS magazine made its debut in January of 2004 as ChickSurf, a company started by myself, Sandra, with the tremendous help of my husband Dan, out of the combined love of surfing, working for myself, and working on my computer.
But I'm already ahead of myself. Back in 1999, we moved to Mexico City, Mexico, to study web design & graphics, with the hopes of working in that industry when we moved to Hawaii the following year. Fast forward 2 years.I came to realize that the corporate lifestyle consisting of the typical 9-5 job wasn't going to work out for me since I was officially bitten by the surfing bug. No matter how much I enjoyed web design, the industry wasn't opening any doors to me, or at least any doors that I was willing to walk through. My husband suggested I find a way to combine my design skills with my love for surfing, surfing buddies and shopping.
ChickSurf was born!

A DIFFERENT APPROACH...
I have enjoyed the many girls surfing magazines that are out there, but haven't had the desire to purchase the expensive items advertised in them. I also felt that most magazines were so focused on flashyadvertisements, that the real, day-to-day happenings in most surfing girls lives were completely skipped over as the companies simply dove straight into our purses.
I wanted to change that.

In ChickSurf I was able to express myself and the things I loved in a simple format that I hoped many other girls out there would enjoy as much as I do. Articles on Health, Beauty, Fitness & Water Safety, along with the local tide charts (I have to know what the tides are doing), & surf maps, as well as many other great things like coupons and surfer stories.

WHY THE NAME CHANGE?
After being on stands for a couple issues, we began to receive feedback from both readers and advertisers alike, and realized we had a much broader range of readers that enjoy our publication than we had originally anticipated. Theyranged from 15-55years of age. So, we decided we wanted to accomodate ALL ages, so we basically took the "chick" and grew her into a "Woman".
Women's SurfStyle Magazine is the result. We love the new name, and so do our readers, judging from the response. We are truly grateful to all the women that responded and let us into their worlds, the real surfing women and girls of Oahu!

If there is anything you would like to suggest for WSSM, any ideas, thoughts or comments, please email or call me, I would love to hear from you.
Click to Contact WSSM

Aloha, and see you in the lineup!
Sandra O.
Owner/Publisher
808-622-2491 or sandra@womenssurfstyle.com